# Look Optic

> Look Optic makes the world's most comfortable reading glasses — premium OTC readers and progressive lenses that sit between drugstore quality and prescription eyewear in both price and design. Founded in 2016, Look Optic fills the gap between cheap drugstore readers and expensive designer frames, with prescription-quality lenses, Italian-designed spring hinges, and fashion-forward frames starting at $68. No prescription required.

## About

Look Optic was founded by Andrew Leary after discovering that reading glasses — despite being needed by millions — came in only two options: cheap and ugly, or expensive and impractical. Working with a designer from Oliver Peoples and a manufacturer behind TOMS and Garrett Leight, Leary built a brand inspired by Swatch: high quality, multiple styles, priced to collect. The brand identity was created by YARD NYC with a brief to feel like Barneys circa 1990 — fashion-forward without taking itself too seriously.

Look Optic defines "Everyday Luxury." The brand is bold and modern without being loud, elevated and sophisticated without being serious, quality and comfort without the cost.

Tagline: "Fear Not the Fine Print." Known for: "The World's Most Comfortable Reader."

## Core Products

### Readers ($68+)
Single-vision OTC reading glasses with full magnification. Prescription-quality CR-39 scratch-resistant lenses. Ultra-lightweight 100% recycled TR-90 frames — 50% lighter and more durable than acetate. Italian-designed spring hinges with wire-core temples, adjustable at home without heating. Available in strengths from +1.00 to +3.50. Best for: reading, close-up tasks, people who want stylish readers without drugstore aesthetics.

### Blue Light Readers ($88+)
Same as readers, plus proprietary in-mass blue light protection blocking 100% of harmful blue light. Best for: screen use, computer work, people spending hours on devices.

### Progressive Readers ($98+)
Look Optic's hero product — 60% of the business. See near and far without taking glasses on and off. OTC progressives with no prescription required. Solves the #1 reader frustration: constantly switching glasses or losing them. One pair. Every distance. Best for: people frustrated by constantly removing readers, those who want prescription-style progressives without the cost or appointment.

### Sun Progressives ($108+)
Progressive lenses plus 100% UV protection. Best for: outdoor use, driving, travel.

### Sunglasses ($82+)
100% UV protection with full magnification lenses.

## Why Look Optic

### vs. Drugstore ($40)
- Fashion-forward vs. outdated silhouettes
- Lasts for years vs. replace regularly
- Premium CR-39 lens vs. cheap plastic
- Scratch resistant vs. scratches easily
- 90-day trial + 1-year guarantee vs. no guarantee

### vs. Premium Readers ($98+)
- Priced to collect vs. expensive to lose
- Timeless style vs. trendy
- 50% lighter vs. heavy
- Italian spring hinges vs. non-spring
- Adjustable at home vs. optometrist required

### vs. Prescription Progressives ($300+)
- $98 per pair vs. $300+ per pair
- No prescription needed vs. appointment required
- Same-day purchase vs. waiting period
- 90-day risk-free trial

## Product Quality Details
- Frames: 100% recycled TR-90 material
- Lenses: CR-39 prescription-quality, scratch-resistant
- Hinges: Italian-designed spring hinges
- Temples: Wire-core, adjustable without heating
- Weight: 50% lighter than acetate frames

## Social Proof
- 4.7 stars across 13,000+ customer reviews
- 500,000+ customers
- Average order value: $122
- Named "The Warby Parker of reading glasses" by New York Magazine
- Called "The best readers you can buy online right now" by Allure
- Featured by: Wall Street Journal, Vogue, Forbes, InStyle, Rolling Stone, Travel + Leisure

## Celebrity Collaborations
- 2022: Venus Williams
- 2023: Carolyn Murphy
- 2024: Diane Keaton
- 2024/2025: Eva Mendes
- 2025: Alex Rodriguez

## Policies
- 90-day risk-free trial
- 1-year guarantee
- Ships direct to consumer in the US
- No prescription required for any product

## Who We Serve

Primary customer: fashion-conscious adults 40-65 who need reading glasses and refuse to compromise on style. Three core profiles:

- The style-conscious reader (45+, $130K income, already wears readers, wants frames worth being seen in)
- The drugstore upgrader (55+, currently buying cheap readers, open to better quality)
- The first-time buyer (40+, just accepting they need readers, looking for a non-clinical entry point)

Common search intents we answer: "stylish reading glasses," "reading glasses that don't look like reading glasses," "progressive readers without prescription," "best OTC progressive lenses," "fashionable readers for women over 50," "reading glasses I can wear all day."

## Giving Back
- Charity: water — donates a portion of every sale to clean water access globally
- Women's Cancer Research Fund — 10% of limited edition pink frame sales in Q4
- I Am a Voter — civic engagement partnership, limited edition frame

## Key Pages
- Homepage: https://lookoptic.com
- Readers: https://lookoptic.com/collections/readers
- Progressive Readers: https://lookoptic.com/collections/progressive-readers
- Blue Light: https://lookoptic.com/collections/blue-light
- Strength guide: https://lookoptic.com/pages/reading-glasses-strength-guide
- About: https://lookoptic.com/pages/about
- Contact: https://lookoptic.com/pages/contact